FOR IMMEDIATE RELEASE [Singapore, August 2015] Breast Most cancers Basis (“BCF”) has named Model Included (“Brand Inc.”) as its digital public relations associate for Pink Ribbon Stroll 2015 (“PRW”). Launched in 2010, PRW is a signature annual occasion throughout Breast Most cancers Consciousness Month in October. This yr, other than bringing breast most cancers fighters, survivors and supporters collectively in a symbolic 3.2-kilometre stroll and emphasising the significance of a wholesome life-style, PRW additionally hopes to boost consciousness of breast most cancers amongst others who’re unfamiliar with or unaware of the gravity of the illness. “We continue to look into ways to reach out to a wider audience. Digital content is critical in today’s communication. Through digital platforms such as social media, we aim to achieve greater awareness of breast cancer, and more importantly, public resonance that the illness is a societal issue that affects families and friends,” shares Mrs Noor Quek, President of BCF. Model Inc. shall be actively concerned in partaking viewers with contemporary content material and updates by means of social media channels of Pink Ribbon Stroll. The staff may also be managing the occasion’s on-line presence among the many varied digital media platforms and parenting bloggers. Ms. Elaine Seah, Group Director of Model Inc., feedback, “We are proud to be one of the partners of PRW. It is a cause that is close to our hearts. This may be our first time that we are working directly with BCF but it is our fifth year working on Pink Ribbon affiliated projects. We hope to take the awareness to a greater height.” PRW is going on on Three October 2015 on the Occasion Sq. @ Waterfront Promenade. For extra data, go to http://www.pinkribbonsingapore.com or https://www.facebook.com/bcf.pink. ## END ## About Breast Most cancers Basis Breast Most cancers Basis (BCF) is a non-profit organisation arrange in 1997 with the mission to eradicate breast most cancers as a life-threatening illness. Being an advocacy group, BCF propagates consciousness and training by means of talks, occasions, exhibitions and publications, and advocates early detection by means of common screening. Help and volunteer programmes are organised for survivors and their members of the family, caregivers and volunteers by means of counselling, coaching, empowerment and ‘Therapeutic By The Arts’ actions. BCF is likely one of the few breast most cancers advocacy teams on the planet with a Males’s Help League to stress males’s position in society’s combat towards this affliction. For extra data, go to http://www.bcf.org.sg or name 6352 6560.