CBD Water: Are People Really Buying This Stuff

If there is one thing we can say about capitalism, it is that the system allows people to sell some pretty wild stuff. Do you remember the pet rock from the 1970s? If you are not that old, how about the Snuggie? The American marketplace has a long history of ridiculous products that probably should never have been released. Now we can add CBD water to the list.

It is almost too difficult to believe that people would actually buy this stuff. But they do. America is now so obsessed with CBD that a water bottler can throw a label on its product, toss in a little CBD, and sell a ‘new’ kind of water that will allegedly lead you to the good health promised land.

So, is CBD water legit or a scam? It is legit in the sense that it is water with some CBD in it. But it’s probably not worth buying. The amount of CBD in such products is extremely limited for reasons that will be explained in the next section. Above and beyond that, much of the medical hype surrounding CBD as a health supplement is simply not backed up by clinical data.

CBD Is Fat Soluble

The big problem with infusing water with CBD is this: CBD is fat soluble, not water soluble. That is why CBD water appears to have little pieces floating in it. What you are seeing is a combination of CBD and an emulsifier that keeps the CBD from forming a large clump and sinking to the bottom of the bottle.

Despite their best efforts, manufacturers cannot seem overcome the fact that a bottle of water with little particles floating around in it isn’t all attractive. So to get around this little problem, they are adding coloring and flavoring. They are masking the inadequacies of their product by making it prettier.

Some manufacturers go so far as to claim they have reduced CBD to nanoparticles, making it easier to dissolve in water and be absorbed by the human body. Do not believe it. The claims are bunk.

A Highly Unregulated Industry

So if CBD water isn’t a product worth buying, how do manufacturers manage to get it on store shelves? According to the experts behind Utahmarijuana.org, the CBD industry faces almost no federal or state regulation. By contrast, the legal cannabis industry is heavily regulated.

Manufacturers can pretty much do whatever they want with CBD as long as it is derived from industrial hemp. Their only real restriction is that they cannot sell products that contain more than 0.3% THC by volume. Abide by that rule and they can make their CBD products just about anything they want them to be.

That’s why you can now buy things like CBD-infused makeup. That’s no joke. Why anyone would want the product is a mystery. It has to be the efforts of creative marketers who work very hard to convince people that CBD is the latest miracle substance capable of making your life perfect.

Stick With Tap Water

We all need to drink water, right? Absolutely. Do yourself a favor and don’t waste your money on CBD water. While you’re at it, avoid the temptation to buy more expensive bottled water at the supermarket. Bottled water isn’t any better for you than tap water. It doesn’t make you more healthy, give you a shiny glow, or make your teeth sparkle.

CBD water is just the latest marketing ploy in an industry populated by manufacturers willing to do whatever it takes to make a buck. We are only helping them in their mission by buying their products.

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